12 Ways to Effectively Promote a New Product or Service

 Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready—launching and promoting it is the other half of the equation. You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. With so many businesses pivoting their products and services due to COVID-19 and unable to afford opportunity losses, we thought it fitting to give you some guidance around this topic.

In this guide, we’re going to provide steps and examples for 12 effective ways to promote a new service or product. They include:

  1. Exclusive previews
  2. Introductory offers
  3. Google My Business promotions
  4. Contests and giveaways
  5. Email marketing
  6. Blog posts
  7. Events (virtual and in-person)
  8. Upgrades
  9. Trade-ins
  10. Customer reviews
  11. Social media posts
  12. Facebook ads

So let’s give it a whirl.

Also see:  https://wise.promo/

The best ways to promote a new product or service

When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. The truth is, there are many low-cost ways to promote your business, and what works may depend on your industry, offerings, and audience. Take a look at these 12 methods below and see which ones make the most sense for your business.

1. Offer loyal customers an exclusive preview

Your loyal customers are a key part of how to promote your product, because they are most likely to not only buy it, but also promote it to their networks. This can take the form of a private, in-person or virtual pre-launch party, an online tour, preview, or demo. Or, it could even be a special invitation to test it out and give feedback. These exclusive offerings are not only a great customer engagement strategy, but they also reinforce how much you value them—and engagement and loyalty are essential for any successful growth marketing strategy.

2. Use a special introductory offer

Rather than just announcing your new product or service, you can make it available as a part of a special introductory deal. This deal can take many forms, including:

  • Discounted pricing.
  • Reduced-rate bundle or package.
  • Joint promotion with a complementary business.
  • Voucher or coupon with purchase.
  • Buy one get one free deal.
  • Double the points if you have a loyalty program.
  • Free gift for every referral.

Whatever your promotion, be sure to emphasize that it won’t last forever. Customers whose purchase power is limited, either by time or inventory, will feel a more pressing sense of urgency to buy.

Comments

Post a Comment

Popular posts from this blog

Customs Brokerage 101: Everything You Need to Know

  If you want to succeed in today’s global market, you   have to master   the art of International trade. That includes knowing your way around the complexities of customs clearance. Alternatively, you can simply outsource all of the stress and use the services of   quality customs brokerage experts. What does customs brokerage involve? Doing export and import is by no means a simple endeavor. There are documents to be collected and e-forms to be filled. Depending on the nature of the goods, there are various taxes, duties and excises to be paid. Also, international trade is governed by a  whole host of regulations . To maximize compliance, importers/exporters  need to be familiar with all applicable   laws . As experts in the field, customs brokers help you navigate the sea of changing regulations and understand import specifics related to particular commodities. They are highly knowledgeable in all entry procedures, admissibility requirements, classification, valuation, and the dutie
Read more

free places to promote your website online

  You just launched your new website. Amazing! But this also means that the work has just begun. Now you need to promote it. Fortunately, many options for free promotion exist right at your fingertips. These types of services can give you an edge as long as you put in the proper effort across different platforms. We’ve put together a list of 50 sites where a company can promote itself at no cost. While these options are free, they require time and effort from you. You may get more for your efforts by focusing on the most relevant sites for your business, rather than all. It requires a great deal of time to promote properly, so you want to pick the sites that your customers are likely to use. Take the time to think about how best to engage your potential market. To get started, take a look at the following sites and you’ll find at least a few that can bring powerful results to your site. Also see:  SEO services Ukraine - EMBO Studio Social media sites Social media sites represent the mo
Read more

Customs Clearance Process - Guide On Clearing Goods Through Customs

  The customs clearance process is vital to the successful execution of any cross-border trade transaction. While established businesses have dedicated departments and professionals to handle this complex process, small businesses and startups may find it difficult to deal with customs clearance. Although the process for procuring import and export customs clearance is almost similar, importing involves an assessment of the merchandise, as well as, the payment of duties and import taxes. In this blog, we will focus on the customs clearance process while importing in the US. Also see:  https://tambroker.ru What is Customs Clearance? Customs clearance is the process of preparing and submitting a specific set of documents required to obtain permission from relevant authorities to facilitate the import of goods. It is mandatory to avail import clearance before any consignment enters the country. The following two steps can be taken to get import clearance:- Preparing the necessary document
Read more